宜家卖得少–第 2 层
21-10-2025 07:00
宜家的销售额连续第二年下降，原因是该公司不断降低价格，以帮助人们减少消费。
虽然价格比以前降低了约10%，但总销售额仍下降了1%，降至446亿欧元。尽管如此，人们还是购买了更多的产品，并更频繁地光顾宜家商场。
宜家的老板乔恩-亚伯拉罕松-林（Jon Abrahamsson Ring）说，公司可以进行长期规划，并希望帮助那些钱不多的顾客。在美国，由于高关税，宜家提高了一些价格，但它试图自己支付部分额外费用。
宜家家居的主要合作伙伴英卡集团（Ingka Group）的销售额也下降了 1.6%，但希望不久后会好起来。
您可以在 Level 3 栏目中观看原始视频。
宜家是如何应对美国的高关税的？
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